The Basics of A Good Restaurant Website
Good website design is not always about the bells and whistles that you can present to your audience. Sometimes it’s a matter of how you put the set pieces together. In the case of a good restaurant website, there are several elements that you have to put in place. You don’t need to overthink this. Some people think that they need to have something robust, and ambitious to compete with others, but that’s not the case at all. In order to gain the upper hand, you’ll need to look at the basics as listed below.
The Absolute First Thing To Put On The Website
Here is the thing, many people don’t go to restaurant websites to look at more than the hours of operation. With that in mind, have this clearly listed on the first page, and make sure that you include whether or not you’re open on holidays. Contact information is also good, including a clearly defined phone number, email address, and anything else that a person needs to know. Hours of operation is critical, as people often wonder this as they are making dinner plans with their families.
There are several ways that you can work on this. Many top tier restaurants include a PDF file for the menu, others list the items with pictures. You decide how you want to do this, but make sure that you include prices that are current. People that are looking online at restaurant information, look into the price point and more. You have to list these things. If you don’t want to list prices, then at least have a full menu for people to look at. Include whether or not the restaurant accepts credit cards, and checks as well.
Directions and More
A really important must include is the directions. You have to place the directions to the restaurant from various general points online. Remember, the restaurant may be visited by people that are coming into town and are new. You don’t want to isolate them or cause them to get lost. Clearly showcase directions, contact information, addresses, and time of opening and closing with relative ease.
If you want to be a touch above the rest, include a mobile friendly site, that people can access on the go, and include a click to call button and see those bookings go up.
The aforementioned highlight the absolute basics in regards to restaurant websites. Don’t get caught up in bells and whistles, as they will not help you gain the upper hand in this regards. Make sure that you highlight the right elements overall, and it’s usually the general information people are searching for.